Edward Bernays on Human Nature
Browse 2 quotations attributed to Edward Bernays, catalogued under Human Nature, with dates where available.
This page displays 2 quotations attributed to Edward Bernays and filed under "Human Nature" in QuoteLineage. The selection is ordered by stored importance and quality scores, not citation counts. A topic label describes how an entry is catalogued; it does not establish the theme's importance in the author's work.
Attributed to Edward Bernays, entry #163632: "The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people. Of course, the means and met…"
Attributed to Edward Bernays, entry #116523: "It is chiefly the psychologists of the school of Freud who have pointed out that many of man's thoughts and actions are compensatory substitutes for desires which he has been obli…"
2 Quotes by Edward Bernays on Human Nature
"The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people. Of course, the means and methods of accomplishing these ends have changed as society has changed."
"It is chiefly the psychologists of the school of Freud who have pointed out that many of man's thoughts and actions are compensatory substitutes for desires which he has been obliged to suppress. A thing may be desired not for its intrinsic worth or usefulness, but because he has unconsciously come to see in it a symbol of something else, the desire for which he is ashamed to admit to himself...This general principle, that men are very largely actuated by motives which they conceal from themselves, is as true of mass as of individual psychology...Human desires are the steam which makes the soial machine work. Only by understanding them can the propagandist control that cast, loose-jointed mechanism which is modern society."