Edward Bernays on Leadership
Browse 2 quotations attributed to Edward Bernays, catalogued under leadership, with dates where available.
This page displays 2 quotations attributed to Edward Bernays and filed under "leadership" in QuoteLineage. The selection is ordered by stored importance and quality scores, not citation counts. A topic label describes how an entry is catalogued; it does not establish the theme's importance in the author's work.
Attributed to Edward Bernays, entry #51947: "No serious sociologist any longer believes that the voice of the people expresses any divine or specially wise and lofty idea. The voice of the people expresses the mind of the pe…"
Attributed to Edward Bernays, entry #110682: "If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway. But men do not need to be actually gat…"
2 Quotes by Edward Bernays on Leadership
"No serious sociologist any longer believes that the voice of the people expresses any divine or specially wise and lofty idea. The voice of the people expresses the mind of the people, and that mind is made up for it by the group leaders in whom it believes and by those persons who understand the manipulation of public opinion. It is composed of inherited prejudices and symbols and clichés and verbal formulas supplied to them by the leaders."
"If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway. But men do not need to be actually gathered together in a public meeting or in a street riot, to be subject to the influences of mass psychology. Because man is by nature gregarious he feels himself to be member of a herd, even when he is alone in his room with the curtains drawn. His mind retains the patterns which have been stamped on it by the group influences."