Leo Burnett
Leo Burnett was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century, including Tony the Tiger, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies", and Allstate's "Good Hands", and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola. In 1999, Burnett was named by Time as one of the 100 most influential people of the 20th century.
Career Journey
Background
- Born in
- St. Johns
- Educated at
- University of Michigan
Trending & Selected Quotes
Trending topics shown first"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."
"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."
"A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'."
"Fun without sell gets nowhere, but sell without fun tends to become obnoxious."
"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."
Works & Publications
No works or publications documented yet.
Timeline
1891
Born
Birth1971
Died
Death
Influenced By
Thinkers whose ideas shaped Leo's philosophy
No known influences documented.
Influenced
Thinkers whose work was shaped by Leo's ideas
No influenced thinkers documented yet.
Source Attribution
Information about Leo Burnett is sourced from curated knowledge bases and cross-referenced for accuracy. Influence relationships are scored by thematic overlap and historical plausibility.
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