Jonathan Ive

"Very often design is the most immediate way of defining what products become in people's minds."

"Interview of Jonathan Ive at the Design Museum."

"I think so many of the objects we're surrounded by seem trivial. And I think that's because they're either trying to make a statement or trying to be overtly different. What we were trying to do was h…"

"There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is."

"The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function."

"With a father who is a fabulous craftsman, I was raised with the fundamental belief that it is only when you personally work with a material with your hands, that you come to understand its true natur…"

"To create something that's genuinely new, you have to start again, and I think with great intent, you disconnect from the past."

"The more I learnt about this cheeky – almost rebellious – company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple …"