"The plebeian asks himself, ‘What type of person am I?’, and he seeks the answer by comparing the self he believes he is with the norms enshrined in the manufactured packages on public offer."

“Far from invalidating the ideal, the fact that men’s behaviours is in opposition to it invalidates their behaviour. We measure the cloth by the yardstick, not the yardstick by the cloth.”

“When we entrust the domain of values to those whose intellectual concerns are essentially centred on empirical facts, and whose conceptual frameworks are inevitably constructed around sets of empirical facts, we need not be surprised if the result is moral confusion.”

“The question of whether an ideal has frequently, or ever, been acted upon by men is totally irrelevant. The only relevant question is whether a proposed ideal is one which ought to be acted upon, one which legitimately claims a place in our souls, whether or not we do in fact admit it into our souls and try to live up to it. Justice is not metamorphosed into injustice because there are men who habitually act unjustly. A moral claim, if authentic, does not lapse merely because it is denied, however widely and flagrantly. On the contrary, the very nature of a value implies the possibility that men may fail to comply with it, since a ‘value’ which had legitimacy only if men accepted it but was automatically nullified whenever rejected it could not properly be said to constitute a value at all, that is, something which distinctively seeks to guide and direct our motives and conduct and not just passively reflect what we are already doing or have decided to do. The nature of values is to command or entreat us, to alter and redress our character, not just superfluously to describe it as it already anyway is.”

“It is rare to find the ideal of the patrician standing alone, not joining hands, albeit unavoidably and sometimes most reluctantly, with the ideals of very different human types. Even Plato’s Guardians, who have had the vision of The Good, are presented first of all as ideals rulers of earthly men, although Plato will soon openly declare that the commonwealth of which they are master is ‘set up in the heavens for one who desires to see it, to found one in himself, and whether it exists or ever will exist is no matter, for this is the only commonwealth in who politics he can ever take part’.”

“One of the most prevalent fallacies is the so-called genetic fallacy, which tempts men to argue that the first lowly origins of a thing demonstrate what it essentially is even in its most highly developed forms. Psychoanalysis and anthropologists have sometimes specialized in tracing the golden fruits to their grubby roots, and they have had some success in convincing the credulous that greatness is only triviality writ large. A kindred fallacy—which to state is to expose—teaches that the surest way of understanding a type is to inspect its poorest instances.”

“The situations we encounter in life can be subjected to the scrutiny of what we might call our administrative consciousness, which deals with those aspects of our existence which are overt, palpable, manageable by the well-tried techniques of our practical intelligence, and nearly always trivial when judged as elements in our ultimate well-being. Or they can be subjected to the more searching scrutiny of our fuller and more intense consciousness, which recognizes that … the data of sense for the most part function as cues soliciting our creative contribution as agents who schematize, conceptualize, and evaluate everything that lies before us; that we build our freshly given materials into a definite meaningful panorama by enfolding them within other, richer materials drawn from the many reservoirs of memory and structured by our ceaselessly effectual imagination; and that this whole creative activity can terminate either in a turning towards those experiences and images which symbolize possibilities of truer fulfilment at the cost of greater challenge, effort, and risk, or a turning away from these to seek refuge in the narrower but safer confines of standardized external meaning from which every reminder of existential depth and personal trial has been carefully pruned.”