"There is a fundamental confusion between the notion of the older 'semantics' as connected with a theory of verbal 'meaning' and words defined by words, and the present theory of 'general semantics' where we deal only with neuro-semantic and neuro-linguistic living reactions of Smith, Smith, etc., as their reactions to neuro-semantic and neuro-linguistic environments as environments."

“Any organism must be treated as-a-whole; in other words, that an organism is not an algebraic sum, a linear function of its elements, but always more than that. It is seemingly little realized, at present, that this simple and innocent-looking statement involves a full structural revision of our language...”

“The map is not the territory … The only usefulness of a map depends on similarity of structure between the empirical world and the map...”

“The main thesis of this non-Aristotelian system is that as yet we all copy animals in our nervous processes, and that practically all human difficulties, mental ills … have this … component.”

“Lecture on Korzybski's Lifelong Influence on William S Burroughs”

“Say whatever you choose about the object, and whatever you might say is not it." Or, in other wordsː "Whatever you might say the object "is", well it is not." This negative statement is final, because it is negative.”

“Humans can be literally poisoned by false ideas and false teachings. Many people have a just horror at the thought of putting poison into tea or coffee, but seem unable to realize that, when they teach false ideas and false doctrines, they are poisoning the time-binding capacity of their fellow men and women. One has to stop and think! There is nothing mystical about the fact that ideas and words are energies which powerfully affect the physico-chemical base of our time-binding activities. Humans are thus made untrue to "human nature." … The conception of man as a mixture of animal and supernatural has for ages kept human beings under the deadly spell of the suggestion that, animal selfishness and animal greediness are their essential character, and the spell has operated to suppress their REAL HUMAN NATURE and to prevent it from expressing itself naturally and freely.”