"I mean, today you probably will have some opportunities to take stuff and put it in your backpack, and nobody would know. You could take some silverware, there’s cups, there’s all kinds of things you could take home with nobody noticing, and no probability of being caught. If you’re a rational economist you would say, you should take all those options, there’s opportunity! But of course you think differently — if you did that, you’d feel you’re a bad person, and that’s what’s stopping you. The curious thing is that what stops us, doesn’t stop us from doing everything. We have a fudge factor, we have an ability to rationalize some dishonesty and as long as we cheat just a little bit, we can still rationalize it."

“One of the basic principles from behavioral economics is the environment matters. If you think about it, what is our environment trying to do? You’re walking down the street, you’re walking in the mall, in every shopping entity, in every advertisement, all of them want something from you. And what they want from you is not your long-term well-being. What they want is your time, money and attention right now. It’s getting harder and harder because our apps are on the phone, websites’ are popping so this question of resisting temptation is something that is becoming more and more difficult.”

“With technological changes, there have also been changes to irrationality. We have been bombarded with more information, so making decisions is tougher than ever. Not only that, but we have a strong chance of regretting our decisions. Before the world was digital, you could make a decision, and you would probably never be able to see that your decision was not a great one. Now, if you buy something online, the day after it’s a click away to see that the prices have changed and regret can set in. So there’s a combination of information overload and a high potential for regret.”