"Ads represent the main channel of intellectual and artistic effort in the modern world."

“Poetry and the arts can’t exist in America. Mere exposure to the arts does nothing for a mentality which is incorrigibly dialectical. The vital tensions and nutritive action of ideogram remain inaccessible to this state of mind.”

“The global village is a place of very arduous interfaces and very abrasive situations.”

“Each of our senses makes its own space, but no sense can function in isolation. Only as sight relates the touch, or kinaesthesia, or sound, can the eye see.”

“New technological environments are commonly cast in the molds of the preceding technology out of the sheer unawareness of their designers.”

“The world of the Greeks illustrates why visual appearances cannot interest people before the interiorization of alphabetic technology.”

“The professional tends to classify and to specialize, to accept uncritically the ground rules of the environment. The ground rules provided by the mass response of his colleagues serves as a pervasive environment of which he is contentedly unaware.”