"Outsiders act as employees, employees act as outsiders. New relationships blur the roles of employees and customers to the point of unity. They reveal the customer and the company as one."

“The surest way to smartness is through massive dumbness.”

“The net shifts from mass media to mess media.”

“There is nothing to be found in a beehive that is not submerged in a bee. And yet you can search a bee forever with cyclotron and fluoroscope, and you will never find a hive.”

“In a poetic sense the prime goal of the new economy is to undo – company by company, industry by industry – the industrial economy.”

“The great secret which life has kept from us is that once born, life is immortal. Once launched, it cannot be eradicated.”

“It is the great irony of life that a mindless act repeated in sequence can only lead to greater depths of absurdity, while a mindless act performed in parallel by a swarm of individuals can, under the proper conditions, lead to all that we find interesting.”