"Never underestimate the power of a million amateurs with keys to the factory."

“A Long Tail is just culture unfiltered by economic scarcity.”

“Blockbusters are the exception, not the rule, and yet we see an entire industry through their rarefied air.”

“Our growing affluence has allowed us to shift from being bargain shoppers buying branded commodities to becoming mini-connoisseurs, flexing our taste with a thousand little indulgences that sets us apart from others.”

“The Web is the ultimate marketplace of ideas, governed by the laws of big numbers.”

“Broadly, the Long Tail is about abundance. Abundant shelf space, abundant distribution, abundant choice.”

“For a generation of customers used to doing their buying research via search engine, a company’s brand is not what the company says it is, but what Google says it is.”