Chris Anderson (writer)

"Order it wrong and choice is oppressive; order it right and it’s liberating."

"Remember, in the tyranny of physical space, an audience too thinly spread is the same as no audience at all."

"For the first time in history, hits and niches are on equal economic footing, both just entries in a database called up on demand, both equally worthy of being carried. Suddenly, popularity no longer …"

"The Web is the ultimate marketplace of ideas, governed by the laws of big numbers."

"Our growing affluence has allowed us to shift from being bargain shoppers buying branded commodities to becoming mini-connoisseurs, flexing our taste with a thousand little indulgences that sets us ap…"

"A Long Tail is just culture unfiltered by economic scarcity."

"This is the end of spoon-fed orthodoxy and infallible institutions, and the rise of messy mosaics of information that require—and reward—investigation."

"For a generation of customers used to doing their buying research via search engine, a company’s brand is not what the company says it is, but what Google says it is."