#mind

"We try to give a voice to not just the writers or our directors, but even the story artists. We make it in a way that they also get to be participants in the writing and in the brainstorming so that they can put their contributions in. It becomes this amazing hive mind of, how can we make this as authentic of a feeling and experience as possible? I do think a lot of that is just getting the right team that gets along and just cares enough about the show or the movie. That even extends to the art team and the production. It really makes a difference when they care about what’s being said and what the message is."

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