"Ideas are mutable. They are always capable of growing. Each time we look at them, we can see something new. We just need to give ourselves permission to do so."

“As in any discipline, to become good you need first to learn the rules. To become great, you need to break them.”

“Training, as practiced in much of corporate America, is an astonishing waste of resources.”

“The only dumb idea is, quite literally, the one that is unspoken.”

“Even though you may have started out saying you wanted imaginative, novel ideas, the tendency to drift back into the conventional is powerful.”

“Preliminary ideas are often weak and impure, and need to be driven through a forge in order to become powerful, workable solutions.”

“In my experience one of the most common causes for programs, products, and change initiatives that don't work is that the wrong question has been asked.”