"But what would become of mass production and its system of financial expansion if technical perfection, durability, social efficiency, and human satisfaction were the guiding aims. The very conditions for current financial success — constantly expanding production and replacement — works against these ends. To ensure the rapid absorption of its immense productivity, megatechnics resorts to a score of different devices: consumer credit, installment buying, multiple packaging, non-functional designs, meretricious novelties, shoddy materials, defective workmanship, built-in fragility, or forced obsolescence through frequent arbitrary changes of fashion. Without constant enticement and inveiglement by advertising, production would slow down and level off to normal replacement demand. Otherwise many products could reach a plateau of efficient design which would call for only minimal changes from year to year."
React to this quote
More by Lewis Mumford
See allResonant Thoughts
"Had Japan been a tenth as wise as Abraham Lincoln, had Hitler been a hundredth part as sensible, we today, the United States and England, would not have a chance in this war. Had those two enemies of …"
Explore Further
Related Quotes
"Economists often like startling theorems, results which seem to run counter to conventional wisdom."
— Joseph Stiglitz"The change needs to be from within us otherwise the generations to come will suffer."
— Manav Gupta"If thou canst see sharp, look and judge wisely, says the philosopher."
— Marcus Aurelius"If there is one message that echoes forth from this conference, let it be that human rights are and women’s…"
— Hillary Clinton"It is a wise man who said that there is no greater inequality than the equal treatment of unequals."
— Felix Frankfurter"The cure to misunderstanding history is to read more, not less."
— Joseph Nye