"Money talk tends to be confusing. When people talk money, they usually think “wealth”, “costs”, “profit”, “income”, “gold”, “greed”, “time” , or something like that. In everyday discourse money symbolises capitalism, for better or worse: money as the life or evil force of the economy. As sings to us in the classical musical Cabaret: “Money makes the world go round… ”. The tune resonates when people exclaim “money” in response to the question what they are after in life, or when they say that everything people do ultimately revolves around money. All this talk is clear enough. The confusion enters when we observe the very same people who are so enthused about money, stubbornly suppress any reference to money when it comes to goods like the love for their partner, parents and children, friendship, science and art ."

“The euro is bad for Europe. The euro is bad for the Netherlands, it’s especially bad because it is a stimulus for politicians to kill the Welfare State. I look forward to a European economy using multiple currencies. In the end that will be much better: it will make us more resistant to shocks and makes us less vulnerable to what is happening now.”

“When I tried to sort out the pernicious disagreements between new classical and new Keynesian economists, I conducted a series of conversations with the protagonists . The personal differences were revealing. The viva cious Robert Solow , the serious Robert Lucas , the chatty Franco Modigliani , and the unassuming James Tobin quickly taught me how trenchant the rhetorical differences were.”

“The other economic camp made for quite a different story. James Tobin had already won the Nobel Prize when I spoke with him. A true gentleman, he spoke softly about his life and his Keynesian approach to economics. With due respect, I worried after a time that the interview sounded so automatic, so “done” before, that it would add little to the book. Then I brought up Lucas’s criticism. Tobin began to speak much louder and faster . He remained reasonable and gentlemanly but his voice betrayed his indignation toward Lucas and his camp, about how they were misleading sensible Keynesian economic thought.”

“A gift is the transfer of a good without an explicit specification of a quid pro quo. The good can be a tangible thing or money, but it also can be intangible, as in the form of time, attention, information or knowledge. A present is a gift and so may be the attention that one person ‘gives’ another, or the time that a person donates to an art institute as a volunteer. Usually a gift entails reciprocity: the giver expects something in return for the gift given. Friends expect friendly gestures in return for their friendly gestures; donors expect some form of appreciation or another; and those who give presents at Christmas expect to receive presents in return. The key to understanding the phenomenon of the gift is the nature of the reciprocity involved”

“Reciprocity is the basis of each relationship as long as the values to be exchanged are left open to interpretation. Measurement is enforced only when relationships break up. Just think of divorce proceedings. Accordingly, measurement cannot only devalue the goods measured, but also a relationship.”