"Executives are constrained not by resources but by their imagination."

C. K. Prahalad Business See all quotes by C. K. Prahalad →

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“The lackluster nature of most multinational corporations emerging market strategies over the past decade does not change the magnitude of the opportunity. The real source of market promise is not the wealthy few in the developing world, or even the emerging middle-income consumers: It is the billions of aspiring poor who are joining the market economy for the first time.”

“If your aspirations are not greater than your resources, you’re not an entrepreneur.”

“Democratization of commerce is based on everyone having the right to exercise their roles as micro consumers, micro producers, micro entrepreneurs, micro investors, and micro innovators. Access to information removes the first impediment to building this brave, new world. Information asymmetry has always been at the heart of poverty.”

“Imagining the future may be more important than analyzing the past I daresay companies today are not resource-bound, they are imagination-bound.”

“I have no doubt that the elimination of poverty and deprivation is possible by 2020.”

“Strategy is about stretching limited resources to fit ambitious aspirations.”

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