C. K. Prahalad

"If we stop thinking of the poor as victims or as a burden and start recognizing them as resilient and creative entrepreneurs and value-conscious consumers, a whole new world of opportunity can open up…"

"The future lies with those companies who see the poor as their customers."

"Imagining the future may be more important than analyzing the past I daresay companies today are not resource-bound, they are imagination-bound."

"Democratization of commerce is based on everyone having the right to exercise their roles as micro consumers, micro producers, micro entrepreneurs, micro investors, and micro innovators. Access to inf…"

"The lackluster nature of most multinational corporations emerging market strategies over the past decade does not change the magnitude of the opportunity. The real source of market promise is not the …"

"BoP consumer problems cannot be solved with old technologies."

"Strategy is about stretching limited resources to fit ambitious aspirations."

"If your aspirations are not greater than your resources, you’re not an entrepreneur."