"Emerson is more specific and gives twelve principles, as follows:"

“No American can afford to treat salesmanship as a small matter. Why? Because the United States had a salesmanship basis - because only thirteen States were gained by war and all the others were gained by purchase and bargaining.”

“There is more power in the open hand than in the clenched fist.”

“What has worked so well in the acquisition of knowledge and in the production of commodities may work just as well in the distribution of those commodities.”

“The men who succeed are the efficient few. They are the few who have the ambition and will power to develop themselves.”

“There are always obstacles and competitors. There is never an open road, except the wide road that leads to failure. Every great success has always been achieved by fight. Every winner has scars. The men who succeed are the efficient few. They are the few who have the ambition and will power to develop themselves.”

“At, everybody thinks.”