Herbert N. Casson

"As yet the efficiency of selling goods has not been worked out. Most salesmen believe it cannot be done. They claim that there are too many variables in the problem. Perhaps there are, but nobody know…"

"Goodness is always an asset. A man who is straight, friendly and useful may never be famous, but he is respected and liked by all who know him. He has laid a sound foundation for success and he will h…"

"If money is all that a man makes, then he will be poor — poor in happiness, poor in all that makes life worth living."

"What has worked so well in the acquisition of knowledge and in the production of commodities may work just as well in the distribution of those commodities."

"At, everybody thinks."

"No American can afford to treat salesmanship as a small matter. Why? Because the United States had a salesmanship basis - because only thirteen States were gained by war and all the others were gained…"

"There is no fate that plans men's lives. Whatever comes to us, good or bad, is usually the result of our own action or lack of action."

"It is not size that counts in business. Some companies with $500,000 capital net more profits than other companies with $5 million. Size is a handicap unless efficiency goes with it."