"The user of the electric light -- or a hammer, or a language, or a book -- is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message."
React to this quote
More by Marshall McLuhan
See allResonant Thoughts
"This story is much worth recalling just now when so many wise men and soothsayers appear to be burdened with a message to the masses. … I can not remember a time when so many energumens were so variou…"
Explore Further
Related Quotes
"Bear sorrows and calamities patiently, otherwise you will never be happy."
— Imam Ali ibn Abi Talib (A.S.)"The misunderstandings have seemed to come from comparing fluxus with movements or groups whose individuals …"
— George Brecht"In commending another, you do yourself right; for he that you commend, is either superior to you in that yo…"
— Francis Bacon"Growing up with violence, with inescapable expertly choreographed brutality in every home builds not only a…"
— George Gerbner"Understanding how maps work and why maps work as representations in their own right and as prompts to furth…"
— Alan MacEachren"Whence is it that moral philosophy, which was so carefully cultivated in the ancient academy, should be for…"
— John Mason
