"The great art in writing advertisements is the finding out a proper method to catch the reader's eye; without which a good thing may pass over unobserved, or be lost among commissions of bankrupt."

“Joseph Addison page at San Antonio College”

“A man that has a taste of music, painting, or architecture, is like one that has another sense, when compared with such as have no relish of those arts.”

“There is nothing more requisite in business than dispatch.”

“Sir Roger made several reflections on the greatness of the British Nation; as, that one Englishman could beat three Frenchmen; that we could never be in danger of Popery so long as we took care of our fleet; that the Thames was the noblest river in Europe...with many other honest prejudices which naturally cleave to the heart of a true Englishman.”

“I shall endeavor to enliven morality with wit, and to temper wit with morality.”

“Arguments out of a pretty mouth are unanswerable.”