David C. McClelland

"This book will not take as its province all kinds of cultural growth — artistic, philosophical, military — but will try to shed some light on a narrower problem, namely, the reasons for economic growt…"

"the stories represented short samples of the things people are most likely to think about or imagine when they are in a state of heightened motivation having to do with achievement. It may be worth co…"

"It is important, therefore, to understand at the outset the simplicity of this book - what it can accomplish and what it cannot. What it does try to do is to isolate certain psychological factors and …"

"From the top of the campanile, or Giotto's bell tower, in Florence, one can look out over the city in all directions, past the stone banking houses where the rich Medici lived, past the art galleries …"

"Understanding human motivation ought to be a good thing. It should help us to find out what we really want so that we can avoid chasing rainbows that are not for us. It should open up opportunities fo…"

"The outstanding people realised that the job involved more than just writing a good strategic plan. It was also important that top management should understand the plan and be prepared to adopt it. Co…"

"The entrepreneurial role appears to call for decision-making under uncertainty."

"Practically all theorists agree that entrepreneurship involves, by definition, taking risks of some kind."