Émile Coué

"People may wonder why I am content to prescribe such a general and apparently vague formula as "Every day, in every way, I am getting better and better" for all and every ailment. The reason is, stran…"

"Auto-suggestion is disconcerting in its simplicity. To the uninitiated, auto-suggestion or self-mastery is likely to appear disconcerting in its simplicity. But does not every discovery, every inventi…"

"Suggestion, or rather Autosuggestion, is quite a new subject, and yet at the same time it is as old as the world.It is new in the sense that until now it has been wrongly studied and in consequence wr…"

"Power of auto-suggestion known in the Middle Ages. The power of thought, of idea, is incommensurable, is immeasurable. The world is dominated by thought. The human being individually is also entirely …"

"Contrary to the generally accepted theory the will is not the invincible force it is claimed to be; in fact, whenever imagination and will come into conflict it is always imagination that triumphs. Tr…"

"Emile Coué Father of Applied Conditioning"

"Self-mastery is attained when the imagination has been directed and trained to conform with our desires-for although, in one sense, the imagination is inclined in the subconscious, yet it dominates th…"

"When the imagination and willpower are in conflict, are antagonistic, it is always the imagination which wins, without any exception."