Geert Hofstede

"Values are a broad tendency to prefer certain states of affairs over others."

"Culture is the collective programming of the mind distinguishing the members of one group or category of people from others."

"Individualism pertains to societies in which the ties between individuals are loose: everyone is expected to look after himself or herself and his or her immediate family."

"What Machiavelli did not write but what the association between political systems and citizens' mental software suggests is that which animal the ruler should impersonate depends strongly on what anim…"

"is defined as the extent to which the less powerful members of institutions and organizations within a country expect and accept that power is distributed unequally."

"In most collectivist cultures, direct confrontation of another person is considered rude and undesirable. The word no is seldom used, because saying “no” is a confrontation; “you may be right” and “we…"

"Individualism implies a loosely knit social framework in which people are supposed to take care of themselves and of their immediate families only."

"Collectivism stands for a society in which people from birth onwards are integrated into strong, cohesive in-groups, which throughout people's lifetime continue to protect them in exchange for unquest…"