James C. Collins

"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary market insights. Nor even is it about having a corporate vision. This is a book about so…"

"The good news is that one of the key elements of being a visionary company is strikingly simple: Good old-fashioned hard work, dedication to improvement, and continually building for the future will t…"

"Good is the enemy of great. That good is the enemy of great is not just a business problem. It is a human problem"

"For no matter what we achieve, if we don't spend the vast majority of our time with people we love and respect, we cannot possibly have a great life. But if we spend the vast majority of our time with…"

"Core values = The organization’s essential and enduring tenets – a small set of general guiding principles, not to be confused with specific cultural or operating practices, and not to be compromised …"

"Most businesses -— like most of anything else in life -— fall somewhere between mediocre and good. Few are great. When you compare great companies with good ones, many widely practiced business norms …"

"Those who built the visionary companies wisely understood that it is better to understand who you are than where you are going — for where you are going will almost certainly change"

"A culture of discipline is not a principle of business, it is a principle of greatness."