James G. March

"Pure rationality and limited rationality share a common perspective, seeing decisions as based on evaluation of alternatives in terms of their consequences for preferences. This logic of consequences …"

"If a manager asks an academic consultant what to do and that consultant answers, then the consultant should be fired. No academic has the experience to know the context of a managerial problem well en…"

"… we sometimes find that such heresies have been the foundation for bold and necessary change, but heresy is usually just crazy. Most daring new ideas are foolish or dangerous and appropriately reject…"

"In recent years there has been increased interest in the effects of internal communication on decision processes. A number of hypotheses relating the bias in information to the final decision have bee…"

"Unfortunately, the gains for imagination are not free. The protections for imagination are indiscriminate. They shield bad ideas as well as good ones—and there are many more of the former than the lat…"

"They are unwilling to gamble that God made those people who are skilled at rational argumentation uniquely virtuous. They protect themselves and others from cleverness by obscuring their preferences."

"No organization works if the toilets don't work, but I don't believe that finding solutions to business problems is my job."