".. in spite of the fact that it often feels as though the meaning of words and sentences were conveyed to us by the sounds of speech or the signs on a printed page, It is easy to show that meanings do not travel through space and must under all circumstances be constructed in the head of the language users."

“Once knowing is no longer understood as the search for an iconic representation of ontological reality but, instead, as a search for fitting ways of behaving and thinking, the traditional problem disappears. Knowledge can now be seen as something which the organism builds up in the attempt to order the as such amorphous flow of experience by establishing repeatable experiences and relatively reliable relations between them. The possibilities of constructing such an order are determined and perpetually constrained by the preceding steps in the construction. That means that the “real” world manifests itself exclusively there where our constructions break down. But since we can describe and explain these breakdowns only in the very concepts that we have used to build the failing structures, this process can never yield a picture of a world that we could hold responsible for their failure.”

“For me, as I later came to say, cybernetics is the art of creating equilibrium in a world of possibilities and constraints. This is not just a romantic description, it portrays the new way of thinking quite accurately. Cybernetics differs from the traditional scientific procedure, because it does not try to explain phenomena by searching for their causes, but rather by specifying the constraints that determine the direction of their development.”

“From an explorer who is condemned to seek 'structural properties' of an inaccessible reality, the experiencing organism now turns-into a builder of cognitive structures intended to solve such problems as the organism perceives.”

“...I believe I have come to adopt a cybernetic way of thinking... I became aware of this in the many conversations with students who were worrying about their future and asked for advice. I heard myself telling them that it was far more important to know what one did not want to do, than to have detailed plans of what one did want to do. One day it dawned on me that this was plain cybernetic advice; It is more useful to specify constraints rather than goals. - And then I explained it by adding that in one’s teens or twenties one usually has already discovered a number of things that one cannot stand, whereas it is quite impossible to foresee what, ten or twenty years later, will provide the satisfactions needed to maintain one’s equilibrium.”

“What we call knowledge does not and cannot have the purpose of producing representations of an independent reality, but instead has an adaptive function.”

“The history of scientific ideas shows all too blatantly that there has been no overall linear progression.”