"Fundamentally, a society that asks questions and has the power to answer them is a healthier society than one that simply accepts what it’s told from a narrow range of experts and institutions."

“A Long Tail is just culture unfiltered by economic scarcity.”

“Blockbusters are the exception, not the rule, and yet we see an entire industry through their rarefied air.”

“Never underestimate the power of a million amateurs with keys to the factory.”

“Our growing affluence has allowed us to shift from being bargain shoppers buying branded commodities to becoming mini-connoisseurs, flexing our taste with a thousand little indulgences that sets us apart from others.”

“The Web is the ultimate marketplace of ideas, governed by the laws of big numbers.”

“Broadly, the Long Tail is about abundance. Abundant shelf space, abundant distribution, abundant choice.”