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"The enterprise engineer must be a leader, a designer, and a synthesizer. He is a doer. He understands theory as a guide to practice. He must concern himself with human organization because the pace and success of technology are becoming more dependent on interaction with the social system and less on scientific discovery. In private as well as public research and development, such men must find ways to reverse the deterioration of ethics and efficiency. They will strengthen the information links between physical design and the public so that technology can better serve society. In the public sector they must show the level of wisdom and leadership that can co-ordinate great engineering projects with politics. They will recognise that informing the public and becoming a nucleus for crystallising public opinion is even more important in many programmes than is the underlying science."
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