Geoffrey Moore

"Marketing has long known how to exploit fads and how to develop trends."

"You need to understand that informed intuition, rather than analytical reason, is the most trustworthy decision-making tool to use."

"How lasting the impact of social media will have is yet to be determined, but one thing for sure, it has turned the chain of influence upside down. Today the reader, the lowly reader, that presumably …"

"Visionaries are the first people in their industry segment to see the potential of the High Tech Marketing Enlightenment new technology. Fundamentally, they see themselves as smarter than their opposi…"

"Without “big data”, you are blind and deaf and in the middle of a freeway."

"First, please note that we are not focusing here on target-market characterization. The place most crossing-the-chasm marketing segmentation efforts get into trouble is at the beginning, when they foc…"

"companies holds market share in excess of 50 percent in its prime market. All of them have been able to establish strongholds in the early majority segment, if not beyond, and to look forward from tha…"

"Entering the mainstream market is an act of burglary, of breaking and entering, of deception, often even of stealth. Mapping out a global assault plan, attacking on all fronts at once, may work for ma…"