Philip Kotler

"The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity."

"The organization's marketing task is to determine the needs, wants and interests of target markets and to achieve the desired results more effectively and efficiently than competitors, in a way that p…"

"The good news is that marketing takes a day to learn. The bad news is that it takes a lifetime to master!"

"The sales department isn't the whole company, but the whole company had better be the sales department."

"No company in its right mind tries to sell to everyone. Gillette does not try to sell razor blades to preteens, and Kimberly-Clark doesn't try to sell its Huggies to childless families. A savvy steel …"

"Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. It is the art of helping your customers become better of."

"Is marketing management an art or a science? Some marketing observers maintain that good marketing is more of an art and does not lend itself to rigorous analysis and deliberation. Others strongly dis…"

"Good mission statements focus on a limited number of goals, stress the company’s major policies and values, and define the company’s major competitive scopes. These include:"