"The word is not the thing."

“Any organism must be treated as-a-whole; in other words, that an organism is not an algebraic sum, a linear function of its elements, but always more than that. It is seemingly little realized, at present, that this simple and innocent-looking statement involves a full structural revision of our language...”

“The main thesis of this non-Aristotelian system is that as yet we all copy animals in our nervous processes, and that practically all human difficulties, mental ills … have this … component.”

“The map is not the territory … The only usefulness of a map depends on similarity of structure between the empirical world and the map...”

“Lecture on Korzybski's Lifelong Influence on William S Burroughs”

“Say whatever you choose about the object, and whatever you might say is not it." Or, in other wordsː "Whatever you might say the object "is", well it is not." This negative statement is final, because it is negative.”

“There is a fundamental confusion between the notion of the older 'semantics' as connected with a theory of verbal 'meaning' and words defined by words, and the present theory of 'general semantics' where we deal only with neuro-semantic and neuro-linguistic living reactions of Smith, Smith, etc., as their reactions to neuro-semantic and neuro-linguistic environments as environments.”