"Let us imagine that the aboriginal-original human specimen was one of two brother apes, A and B; they were alike in every respect; both were animal space-binders; but something strange happened to B; he became the first time-binder, a human. … He had thus a new faculty, he belonged to a new dimension; but, of course, he did not realize it; and because he had this new capacity he was able to analyze his brother "A"; he observed "A is my brother; he is an animal; but he is my brother; therefore, I AM AN ANIMAL." This fatal first conclusion, reached by false analogy, by neglecting a fact, has been the chief source of human woe for half a million years and it still survives. … He said to himself, "If I am an animal there is also in me something higher, a spark of some thing supernatural."

“Any organism must be treated as-a-whole; in other words, that an organism is not an algebraic sum, a linear function of its elements, but always more than that. It is seemingly little realized, at present, that this simple and innocent-looking statement involves a full structural revision of our language...”

“The map is not the territory … The only usefulness of a map depends on similarity of structure between the empirical world and the map...”

“The main thesis of this non-Aristotelian system is that as yet we all copy animals in our nervous processes, and that practically all human difficulties, mental ills … have this … component.”

“Lecture on Korzybski's Lifelong Influence on William S Burroughs”

“Say whatever you choose about the object, and whatever you might say is not it." Or, in other wordsː "Whatever you might say the object "is", well it is not." This negative statement is final, because it is negative.”

“There is a fundamental confusion between the notion of the older 'semantics' as connected with a theory of verbal 'meaning' and words defined by words, and the present theory of 'general semantics' where we deal only with neuro-semantic and neuro-linguistic living reactions of Smith, Smith, etc., as their reactions to neuro-semantic and neuro-linguistic environments as environments.”