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"Any organism must be treated as-a-whole; in other words, that an organism is not an algebraic sum, a linear function of its elements, but always more than that. It is seemingly little realized, at pre…"

"The map is not the territory … The only usefulness of a map depends on similarity of structure between the empirical world and the map..."

"The main thesis of this non-Aristotelian system is that as yet we all copy animals in our nervous processes, and that practically all human difficulties, mental ills … have this … component."

"Lecture on Korzybski's Lifelong Influence on William S Burroughs"

"Say whatever you choose about the object, and whatever you might say is not it." Or, in other wordsː "Whatever you might say the object "is", well it is not." This negative statement is final, because…"

"There is a fundamental confusion between the notion of the older 'semantics' as connected with a theory of verbal 'meaning' and words defined by words, and the present theory of 'general semantics' wh…"

"Humans can be literally poisoned by false ideas and false teachings. Many people have a just horror at the thought of putting poison into tea or coffee, but seem unable to realize that, when they teac…"

"Such as contribute most to human progress and human enlightenment — men like Gutenberg, Copernicus, Newton, Leibnitz, Watts, Franklin, Mendeleieff, Pasteur, Sklodowska-Curie, Edison, Steinmetz, Loeb, …"

"To regard human beings as tools — as instruments — for the use of other human beings is not only unscientific but it is repugnant, stupid and short sighted. Tools are made by man but have not the auto…"

"Alfred Korzybski and Gestalt Therapy Website"

"Institute of General Semantics"

"Let us imagine that the aboriginal-original human specimen was one of two brother apes, A and B; they were alike in every respect; both were animal space-binders; but something strange happened to B; …"

"The only link between the verbal and objective world is exclusively structural, necessitating the conclusion that the only content of all "knowledge" is structural. Now structure can be considered as …"

"Man's achievements rest upon the use of symbols.... we must consider ourselves as a symbolic, semantic class of life, and those who rule the symbols, rule us."

"The word is not the thing."