"Service does not exist at the expense of your profits. Profit exists because you made the investment in service."

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“When a customer asks what no one else has ever asked, pay close attention.”

“Exceeding expectations is where satisfaction ends and loyalty begins.”

“Delighted customers are the only advertisement everyone believes.”

“The cutting edge of service is always being honed and polished.”

“The right measure is not how many customers you've got, but how closely you hold them.”

“Your product is a starting point. A loyal customer is the goal.”

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"With these victories to which you refer, the Confederate States do seem to have retrieved their falling fortunes," Lord Lyons said. "I have no reason to doubt that Her Majesty's government will soon r…"

— Harry Turtledove

Literature1949

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