"The title No Logo is not meant to be read as a literal slogan , or a post-logo logo . Rather, it is an attempt to capture an Anticorporate attitude I see emerging among many young activists. This book is hinged on a simple hypothesis: that as more people discover the brand-name secrets of the global logo web, their outrage will fuel the next big political movement, a vast wave of opposition squarely targeting transnational corporations, particularly those with very high name-brand recognition."

“Instead of rescuing the dirty industries of the last century, we should be boosting the clean ones that will lead us into safety in the coming century .”

“… the thing about a crisis this big, this all-encompassing, is that it changes everything. It changes what we can do, what we can hope for, what we can demand from ourselves and our leaders. It means there is a whole lot of stuff that we have been told is inevitable that simply cannot stand. And it means that a whole lot of stuff we have been told is impossible has to start happening right away." p. 28”

“We are products of our age and of a dominant ideological project. One that too often has taught us to see ourselves as little more than singular, gratification-seeking units, out to maximize our narrow advantage, while simultaneously severing so many of us from the broader communities whose pooled skills are capable of solving problems big and small. p. 460”

“Fundamentally, the task is to articulate not just an alternative set of policy proposals but an alternative worldview to rival the one at the heart of the ecological crisis—embedded in interdependence rather than hyperindividualism, reciprocity rather than dominance, and cooperation rather than hierarchy.”

“Like Russia's gangsterism and Bush's cronyism, contemporary Iraq is a creation of the fifty-year crusade to privatize the world. Rather than being disowned by its creators, it deserves to be seen as the purest incarnation yet of the ideology that gave it birth.”

“The parties with the most gain never show up on the battlefield.”