"The audience's preferences for films are in black and white. They either like a film or they don't."

“Recently somebody asked me if I’m still in touch with my feminine side. They ask me why did I do the Lux ad and things like that. I think there is a feminine side to me, as people like to assume.”

“I am not insecure enough to count the bouquets I receive on my birthday, I don’t assess my popularity by the number of magazine covers I am on, I don’t get worried if my song is on the seventh position on countdown charts.”

“If you get bored with the person you married for love, there's something wrong with you - not with that person.”

“I take care not to remind my audience that I am Shah Rukh Khan. The better thing to do is to hold a mirror for them and to tell them, ‘This is you.’”

“It makes it easier to get happiness. I do believe in a material world to a certain extent. I think material happiness is quite an important step before you look for spiritual happiness. There are people who think the other way round. They might also be right. But in the kind of education and the world where I have grown up, and we all are growing up, a certain level of consumerism become a reality.”

“I am like a Rolls Royce which can run without an engine, just on reputation.”